Hello, I’m Alex - a Graphic Designer with a focus on UI/UX Design and Branding.

Diligent and adaptable designer with 3+ years of experience in digital design, branding, and UI/UX. Skilled in creating user-focused content across web, social, and email platforms. I’ve led full brand builds, crafted campaigns for luxury hospitality brands, and collaborated in fast-paced teams. Confident in Adobe Suite, Figma, WordPress, and front-end code, with a strong eye for detail and a passion for learning.

Career Highlights

3+ years of experience in digital design, branding, and UI/UX

Gained valuable experience in the advertising industry, working in a fast-paced digital agency to create performance-driven creative for multiple high-profile clients such as Daytona, McLaren, Aston Martin, Rolls-Royce, Vespa, Boschendal and many more clients across various industries.
Led full brand identity and website creation for a wellness startup
Designed campaigns and content for luxury hospitality brands
Skilled in Adobe Creative Suite, Figma, WordPress & front-end coding
Proven ability to deliver creative, user-focused designs across web, social, and email platforms

Objective

To obtain a dynamic creative role that will allow me to apply my creative abilities, problem-solving expertise, and extensive background in crafting user-centric interfaces to elevate user satisfaction and support business goals.

Main Skills

Film Production

Ui/Ux Design

Game Design

Motion Graphics

Technical Skills

Multimedia Digital Designer (NQF level 7).
Bilingual (Proficient in Afrikaans and English).
Coding: Python, HTML5, CSS3, JavaScript, C#.
Design Programmes: Adobe Suite (Illustrator, Photoshop, Premiere Pro, After Effects, InDesign, Adobe XD), Cinema 4D, Blender, Figma).
Website design programmes: Wordpress, Wix, Visual Studio Code, and Squarespace.

Experience

Mid-Level Graphic Designer

Content Merchants

February 2024 - April 2025

As the mid-level graphic designer in a small, fast-paced digital agency, I worked closely with the senior designer to create a wide range of digital marketing assets for high-profile clients such as Daytona, McLaren, Aston Martin, Vespa, and many more across various industries. My role spanned concept development, design execution, and delivery for ad campaigns, social media, email marketing, and web assets.

Graphic Designer

Quivertree Digital Hospitality Solutions

& Providence Hotels

May 2023 - February 2024

As part of a small creative team, I worked alongside the senior graphic designer to develop digital marketing content for a portfolio of boutique hotels managed by Fairtree.

My role included end-to-end design of visual assets for online campaigns, social media, websites, and email marketing, tailored to the unique branding of each property.

Junior Graphic Designer

Sage Yoga Studio

August 2022 - April 2023

While completing my final year of university, I took on the role of junior and sole graphic designer for Sage Yoga, a wellness brand founded by my mother.

I led the development of the visual identity from the ground up, creating all branding, digital marketing, and social media assets to establish a cohesive and professional presence.