Sage Yoga Studio

Move - Breathe - Grow

Brand Development

Sage Yoga Brand Development

In 2022, I had the privilege of collaborating with my mother in establishing her yoga studio, Sage Yoga. As her dedicated graphic designer, my role extended beyond traditional design tasks, encompassing the development of a cohesive brand identity and the enhancement of her social media presence.

Here's a detailed breakdown of the various aspects I contributed to:

Brand Identity:

  • Logo Design: Crafted a distinctive and versatile logo that encapsulated the essence of Sage Yoga. This involved selecting appropriate colors, typography, and imagery to convey tranquility, balance, and a connection to nature.

  • Branding Elements: Extended the brand identity to include complementary design elements, such as patterns, textures, and color palettes, ensuring a consistent and visually appealing representation across all materials.

Social Media Presence:

  • Profile Imagery: Designed eye-catching and on-brand profile pictures and cover photos for Sage Yoga's social media accounts to create a visually cohesive online presence.

  • Content Templates: Created templates for social media posts, ensuring a consistent visual style. These templates might include motivational quotes, class announcements, and event promotions.

  • Social Media Graphics: Designed graphics to accompany posts, stories, and events, fostering engagement and maintaining a professional aesthetic.

Website Design

Homepage Graphics: Created engaging graphics for the website's homepage, ensuring a welcoming and informative first impression for visitors.

Visual Consistency: Maintained a consistent visual language across the website, aligning graphics with the established brand identity to reinforce Sage Yoga's image.